of society. Besides Gargantua , they are Don Quixote , the Dunciad , and Finnegans Wake . Each of them deserves a separate volume in relation to the world of typography, but some attention will be given to each in the following pages. If we first take a moment to glance at mechanization in its advanced stages it will be easier to see what Rabelais was excited about in its earlier phase. In his study of the democratization of the privileged consumer commodities, Mechanization Takes Command , Siegfried Giedion considers the meaning of the assembly line in its explicit later phases (p. 457): Eight years later, in 1865, Pullman’s sleeping car, the Pioneer , began to democratize aristocratic luxury. Pullman possessed the same instinct as Henry Ford half a